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Take
Charge of Your Health |
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Arthritis
Today used to be a bimonthly newsletter published
by the NAF. From 2003, Arthritis Today will
be revamped into Arthritis Today, the magazine
with a fresh new perspective. The new magazine
will carry the message of the foundation via
lifestyle marketing focusing on one main theme
per issue. Each issue will carry a main subject
matter targeting at a particular group of people
who suffers from Arthritis. This will focus
on their lifestyle and the cause and effect
of Arthritis, and what can be done to prevent
and manage their pain. Donations collected will
go into financing NAF’s activities and
medical subsidy program.
Objectives
of Arthritis Today, the magazine with a fresh
new perspective
• Increase
public awareness of Arthritis
• Raise awareness of NAF and increase
membership
•:Educate
the public and increase awareness of Arthritis
as medical condition that can happen to anyone
• Raise funds to help patients suffering
from Arthritis
• Promote Prevention
Publication
• First
issue to be launch in April 2003
• For the year 2003, Arthritis Today
has 3 Quarterly issues: April, July, October
•
For the year 2004, Arthritis
Today is turning Bi-monthly! : 6 issues: January,
March, May, July, September, November
Structure
of Magazine
• Cover featuring main
theme of the issue
• Editorial page and disclaimer
• Content
- Main Theme/Educational Medical
Article
- A Hero of Our
Time featuring patients of Arthritis
- Feature articles about health, finances
and special interests
- Ask the Doctor
- Events & Snapshots
- Exercise and Fitness with Arthritis
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Circulation:
30,000 copies
Distribution:
•
Members
of NAF
•
Members of Singapore Medical Association.
•
All Guardian Pharmacy outlets
•
Private clinics, Major hospitals, & Polyclinics
•
Etc
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